Geetika Singh

Geetika Singh is a co-founder of COvia, which partners with founders and hiring teams on executive office talent, and a strategy and business operations professional with 20+ years of experience.

Her career began as a Management Analyst in the Marketing Strategy team at Norwich Union (Aviva) in York, United Kingdom, and went on to span senior Executive Assistant and PMO roles at IBM, Quintiles, Philips, Publicis Sapient, Flipkart and Pine Labs, where she supported senior leaders and kept strategy, governance and execution moving together.

She is Co-Founder and former COO of GenoPhe Biotechnology and Founder and CEO of The Leadence, an ed-tech venture. Passionate about branding, marketing, psychology and behavioural science, she completed a counselling course at the Indian Institute of Psychology and Research, and has coached and led sessions on communication and emotional intelligence at academic institutions including IISc. An avid reader, she holds a Master of Business Economics from Jiwaji University and is based in Bengaluru.

Her approach is frameworks, pragmatism and people: breaking problem statements into clear frameworks, turning them into solutions that work in practice, and starting with how people think, communicate and grow. The result is clear structure, sound governance and teams that perform.